Paula Brennan Education
DONE-FOR-YOU MARKETING CAMPAIGNS
Your Marketing Sorted So You Don't Have To
Stop throwing marketing at the wall and hoping something sticks with a strategic marketing system that has been tried and tested so you don't have to.
These complete marketing campaigns with save you so much time having to write and organise, all you need to do is plug & play!
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JUST IMAGINE
Heading Into The New Year With Healthy Bookings In Your Calendar...
Get ahead of your New Year & feel confident with campaigns that are designed to get your (and your prospective clients) into action.
Step by step you will be able to:
- Overcome marketing overwhelm with a few strategic campaigns throughout the year, or just one that works year round
- Get in front of your ideal clients with compelling offers that make it easy for them to say yes to working with you
- Automatically get paid with bookings into your calendar and avoid annoying back and forth emails with prospects
JUST IMAGINE
Heading Into The New Year With Healthy Bookings In Your Calendar
Get ahead of your New Year & feel confident with campaigns that are designed to get you (and your prospective clients) into action.
Step by step you will be able to:
- Overcome marketing overwhelm with a few strategic campaigns throughout the year, or just one that works year round
- Get in front of your ideal clients with compelling offers that make it easy for them to say yes to working with you
- Automatically get paid with bookings into your calendar and avoid annoying back & forth emails with prospects
BUT YOU FIND YOURSELF SAYING
I just wish someone could do it all for me...
If you are doing it all on your own it can be difficult to afford to outsource running a successful campaign to a digital marketing company, with no guarantee of results.
After mentoring and teaching studio portrait, headshot and personal branding photographers from all over the world for many years now, I have realised that marketing is the one area where so many photographers are falling down.
Great artists, amazing studios, beautiful products, however no consistent leads that come from having a solid marketing system in place...
if this feels like you....
GREAT NEWS
I HAVE TAKEN MY BEST PERFORMING MARKETING CAMPAIGNS AND CREATED THEM INTO DRAG AND DROP TEMPLATES SO ALL YOU HAVE TO DO IS GIVE THEM YOUR PERSONAL TOUCH AND YOU ARE READY TO GO
BUT YOU FIND YOURSELF SAYING
I just wish someone could do it all for me...
If you are doing it all on your own it can be difficult to afford to outsource running a successful campaign to a digital marketing company, with no guarantee of results.
After mentoring and teaching studio portrait, headshot and personal branding photographers from all over the world for many years now, I have realised that marketing is the one area where so many photographers are falling down.
Great artists, amazing studios, beautiful products, however no consistent leads that come from having a solid marketing system in place...
if this feels like you....
GREAT NEWS
I HAVE TAKEN MY BEST PERFORMING MARKETING CAMPAIGNS AND CREATED THEM INTO DRAG AND DROP TEMPLATES SO ALL YOU HAVE TO DO IS GIVE THEM YOUR PERSONAL TOUCH AND YOU ARE READY TO GO.
"I sent the link for the offer to my leads and within days I had 4 sessions totalling $8,000 booked and paid for"
- MANDY, QLD AUSTRALIA
INTRODUCING
Done-For-You Campaigns
A marketing system you can scale year after year to attract new leads and turn them into bookings, without having to do long sales calls for each and every one or having to have a digital marketing company working for you on retainer.
I now get to travel across the country creating all different shoot days and have clients on waitlist ready to book them!
And I want to share with you the step-by-step system to do the same
INTRODUCING
Done-For-You Campaigns
A marketing system you can scale year after year to attract new leads and turn them into bookings, without having to do long sales calls for each and every one or having to have a digital marketing company working for you on retainer.
I now get to travel across the country creating all different shoot days and have clients on waitlist ready to book them!
And I want to share with you the step-by-step system to do the same
SO YOU DON'T HAVE TO START FROM SCRATCH
Here's What You'll Get...
Landing Pages
Pre-designed & Pre-written landing pages templates designed to get the booking and sale.
- Sales pages template ready for your to simply personalise the copy + drag and drop your own imagery.
- Pop-up to collect new leads and take to a checkout facility so you can take the booking and get paid straight away.
- Thank-you page to connect client with your next steps, including links to online calendar booking system.
Email Templates
Pre-written emails to save you the headache of what to send with suggested schedule of when to send them.
- Email to your own list/database to get them excited about new offers or existing products.
- Follow up emails to take new leads and nurture them to the sale or booking with links to calendar/checkout.
- Video Scripts if you wish to start introducing straight to camera video within your sales processes.
Social Media Ad Copy
Pre-written so you don't have to sit and scratch your head over what to write and what to put in.
- Selection of ad copy purposely written to be targeted to different audiences.
- Suggestions on how to pair the ad copy with visual content for maximum impact and clicks.
- Overview of how to set up ad campaigns in Meta platform with campaign objective and targeting.
Social Media Graphics
Create your reels, stories and regular posts as well as your ads with these easy to personalise templates.
- Square, Stories, Pinterest Pins graphics with wording ready to compliment your still images
- Square, 9:16, 4:5 videos with wording to combine your BTS footage and still images
- Customisable canva templates, designed to match overall campaign theme + audience
SO YOU DON'T HAVE TO START FROM SCRATCH
Here's What You'll Get...
Landing Pages
Pre-designed & Pre-written landing pages templates designed to get the booking and sale.
- Sales pages template ready for your to simply personalise the copy + drag and drop your own imagery.
- Pop-up to collect new leads and take to a checkout facility so you can take the booking and get paid straight away.
- Thank-you page to connect client with your next steps, including links to online calendar booking system.
Email Templates
Pre-written Emails to save you the headache of what to send with suggested schedule of when to send them.
- Email to your own list/database to get them excited about new offers or existing products.
- Follow up emails to take new leads and nurture them to the sale or booking with links to calendar/checkout.
- Video Scripts if you wish to start introducing straight to camera video within your sales processes.
Social Media Ad Copy
Pre-written so you don't have to sit and scratch your head over what to write and what to put in.
- Selection of ad copy purposely written to be targeted to different audiences.
- Suggestions on how to pair the ad copy with visual content for maximum impact and clicks.
- Overview of how to set up ad campaigns in Meta platform with campaign objective and targeting.
Social Media Graphics
Create your reels, stories and regular posts as well as your ads with these easy to personalise templates.
- Square, Stories, Pinterest Pins graphics with wording ready to compliment your still images
- Square, 9:16, 4:5 videos with wording to combine your BTS footage and still images
- Customisable canva templates, designed to match overall campaign theme + audience
THE COLLECTIONS
Personal Branding New Year / EOFY Range:
These campaigns are perfect if you are a personal branding photographer who specialises in headshots, mini sessions and business/lifestyle personal branding photography.
PERSONAL BRANDING
Blue/Yellow + Natural Theme
The GOAL of this time limited campaign is to use the New Year or Financial Year to motivate business owners into action.
Includes a collection of stock images plus voucher templates that can be purchased online and downloaded for printing.
Choose from two styles included in this product:
1. Blue & Yellow Theme for a light & Bright, warm, vibrant, fun styles
2. Natural Theme suited to cooler contrasty, B&W, moodier or darker styles
THE COLLECTIONS
Personal Branding New Year / EOFY Range:
These campaigns are perfect if you are a personal branding photographer who specialises in headshots, mini sessions and business/lifestyle personal branding photography.
Blue/Yellow + Natural Theme
The GOAL of this time limited campaign is to use the New Year or Financial Year to motivate business owners into action.
Includes a collection of stock images plus voucher templates that can be purchased online and downloaded for printing.
Choose from two styles included in this product:
1. Blue & Yellow Theme for a light & Bright, warm, vibrant, fun styles
2. Natural Theme suited to cooler contrasty, B&W, moodier or darker styles.
THE COLLECTIONS
Luxe Portrait Range:
This campaign is ideal for a women's portrait photographer who specialises in glamour, boudoir and family photography including generations.
LUXE PORTRAIT
Blush & Rustic Christmas Theme
The GOAL of this time limited campaign is to sell sessions as gifts for Christmas.
Includes a collection of stock images plus voucher templates that can be purchased online and downloaded for printing.
Choose from two styles included in this product:
1. Pink theme for softer style imagery on bright or colourful backdrops.
2.Natural rustic style suited to contrasty, B&W, moodier or darker style of images.
THE COLLECTIONS
Luxe Portrait Range:
This campaign is ideal for a women's portrait photographer who specialises in glamour, boudoir and family photography including generations.
Blush & Rustic Christmas Theme
The GOAL of this time limited campaign is to sell sessions as gifts for Christmas.
Includes a collection of stock images plus voucher templates that can be purchased online and downloaded for printing.
Choose from two styles included in this product:
1. Pink theme for softer style imagery on bright or colourful backdrops.
2. Natural rustic style suited to contrasty, B&W, moodier or darker style of images.
All The Tools You Need To Build A
Successful Marketing Campaign
MEET YOUR GUIDE
Hi, I'm Paula
After mentoring and teaching studio portrait, headshot and personal branding photographers from all over the world for many years now, I have realised that marketing is the one area where so many photographers are falling down.
That is why I have taken my most successful marketing campaigns that I have run over a 24 year career and made them into templates to save you time, money and headaches I spent learning how to run campaigns that deliver results.
I have pulled everything together, created step-by-step videos so you can implement as you watch and finally feel like you are a serious business owner and track your results.
MEET YOUR GUIDE
Hi, I'm Paula
After mentoring and teaching studio portrait, headshot and personal branding photographers from all over the world for many years now, I have realised that marketing is the one area where so many photographers are falling down.
That is why I have taken my most successful marketing campaigns that I have run over a 24 year career and made them into templates to save you time, money and headaches I spent learning how to run campaigns that deliver results.
I have pulled everything together, created step-by-step videos so you can implement as you watch and finally feel like you are a serious business owner and track your results.
AND I WANT TO MAKE THIS EASY FOR YOU...
Your path to your goal
1. PERSONALISE
Take the pre-written templates and sales copy, customise the offer and your own folio images.
2. LAUNCH
Within just hours be set up and ready to hit go and let automated emails do the heavy lifting.
3. REVIEW
At the end of the campaign review results to see where you can improve, and then rinse and repeat for next time!
AND I WANT TO MAKE THIS
EASY FOR YOU...
Your path to your goal
1. PERSONALISE
Take the pre-written templates and sales copy, customise the offer and your own folio images.
2. LAUNCH
Within just hours be set up and ready to hit go and let automated emails do the heavy lifting for you.
3. REVIEW
At the end of the campaign review results to see where you can improve, and then rinse and repeat for next time!
OUR MONEY-BACK GUARANTEE
Try our templates for 14 days, risk free
We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the Offerings.
We offer a 14-day refund period for purchases of particular course from Our Offerings. however, in order to qualify for a refund, you must submit proof (click here for details) that you did the work in the course and it did not yield any benefits for you.
OUR MONEY-BACK GUARANTEE
Try our templates for 14 days, risk free
We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the Offerings.
We offer a 14-day refund period for purchases of particular course from Our Offerings. however, in order to qualify for a refund, you must submit proof (click here for details) that you did the work in the course and it did not yield any benefits for you.
Frequently Asked Questions
| DO I NEED EXTRA SOFTWARE TO SET THIS UP? |
Easy answer is no, the templates have mostly been set up in canva and google docs so you can easily copy and paste the text in your own current workflows and you are on your way.
However, if you are looking for saving solutions, we have included suggestions to make life easier.
The landing page template are set up in LeadPages, or you can recreate them using the copy within your own website.
| I AM A BEGGINER WITH ADS, WILL THIS WORK FOR ME? |
Yes of course, by far the best way to supercharge your campaign is to add a paid traffice element to it, but the templates will work the same organically when combined with other posting.
There are suggestions throughout on the type of supporting posts you can do on top of these "sales Style" posts to get the most out of your campaign.
| WHAT RESULTS CAN I EXPECT? |
Great question, there are so many varibales here.
Obviously your success will depend on your current audience size and level of engagement, your experience and how much capacity you have.
However, no matter what stage you are at, we suggest making the campaign your sole focus for the duration that you are running it, and that you make sure you combine all the elements for maximum success. Skipping over one of the elements included will most likely negatively impact your results.
| I HAVE NEVER RUN A CAMPAIGN, CAN I DO THIS? |
Yes, the way this campaign is set up there are options for the novice right through to the expert to be able to get this campaigns into action.
Along the way there are suggested options to choose the path that suits your current systems, and there are options to up level as well.
| HOW LONG WILL I NEED TO SET THIS UP? |
This will depend on your experience with things like email marketing and web design.
If you have a CRM, marketing software and are familiar with Meta Ads (or even boosting) you could be up and running in a day with any of these campaigns.
If you are just starting out with the concept of a campaign, you might like to allow about 3+ days to really get yourself set up and confidently ready to launch, depending on how qucikly you pick things up.
We have included options to help you simplify if you are a newbie to get the campaign into action and suggest up-levelling the elements after your first launch.
| DO I NEED TO KNOW DESIGN? |
First up his is created for al design skill levels. And out goal is to try and make this asa easy for you to get into action, quickly.
We have created the Canva and sales page templates to make the process as simple as possible for you to just drag and drop your images in so you do not need to fuss with the designing at all.
However, if you decide to rebuild the pages within your own website you will need to understand how to build a page within your platform.
Frequently Asked Questions
| DO I NEED EXTRA SOFTWARE TO SET THIS UP? |
Easy answer is no, the templates have mostly been set up in canva and google docs so you can easily copy and paste the text in your own current workflows and you are on your way.
However, if you are looking for saving solutions, we have included suggestions to make life easier.
The landing page template are set up in LeadPages, or you can recreate them using the copy within your own website.
| I AM A BEGGINER WITH ADS, WILL THIS WORK FOR ME? |
Yes of course, by far the best way to supercharge your campaign is to add a paid traffice element to it, but the templates will work the same organically when combined with other posting.
There are suggestions throughout on the type of supporting posts you can do on top of these "sales Style" posts to get the most out of your campaign.
| WHAT RESULTS CAN I EXPECT? |
Great question, there are so many varibales here.
Obviously your success will depend on your current audience size and level of engagement, your experience and how much capacity you have.
However, no matter what stage you are at, we suggest making the campaign your sole focus for the duration that you are running it, and that you make sure you combine all the elements for maximum success. Skipping over one of the elements included will most likely negatively impact your results.
| I HAVE NEVER RUN A CAMPAIGN, CAN I DO THIS? |
Yes, the way this campaign is set up there are options for the novice right through to the expert to be able to get this campaigns into action.
Along the way there are suggested options to choose the path that suits your current systems, and there are options to up level as well.
| HOW LONG WILL I NEED TO SET THIS UP? |
This will depend on your experience with things like email marketing and web design.
If you have a CRM, marketing software and are familiar with Meta Ads (or even boosting) you could be up and running in a day with any of these campaigns.
If you are just starting out with the concept of a campaign, you might like to allow about 3+ days to really get yourself set up and confidently ready to launch, depending on how qucikly you pick things up.
We have included options to help you simplify if you are a newbie to get the campaign into action and suggest up-levelling the elements after your first launch.
| DO I NEED TO KNOW DESIGN? |
First up his is created for al design skill levels. And out goal is to try and make this asa easy for you to get into action, quickly.
We have created the Canva and sales page templates to make the process as simple as possible for you to just drag and drop your images in so you do not need to fuss with the designing at all.
However, if you decide to rebuild the pages within your own website you will need to understand how to build a page within your platform.
© PAULA BRENNAN EDUCATION 2024