behind the business
Market, sell, plan, capture and automate your photography business to profit more all in business friendly hours!
Go from feeling confused, overwhelmed and unsure of where to start to feeling like a strategic and confident marketer, sales person and business owner.
The most comprehensive foundational course you need to transition into personal branding.
THE AGE OF THE PERSONAL BRAND
Experience the extra time, freedom and financial rewards that Personal Branding provides
Whilst the wedding, portrait and family sector is full of photographers competing against each other, there is a whole new genre that has emerged with the growth in online business, and you can enjoy the ride.
Take real tangible steps to work with people who are passionate like you and really light you up
Entrepreneurs who need a refresh in their branding, social media and websites, and best of all, they need you often!
You're a passionate photographer who knows there could be more...
WHETHER YOU ARE...
01
A Portrait photographer on the always-need-to-be-finding-new-clients treadmill (perhaps struggling to market yourself), shooting first and then praying for the sale after
02
A wedding photographer looking to replace the lucrative seasonal income but unsociable hours with more consistent cashflow and profitable income within family friendly hours!
03
Tired of feeling like you are just not quite making it and you are ready to finally build a business that serves the lifestyle you feel you deserve for all your hard work
04
Looking to diversify as you know that Personal branding is a growing market with the rise of social media and more and more businesses transitioning to online models
In the early parts of my career this was me...
I used to work ever so hard, spinning my tail shooting portraits mid week and weddings on the weekend, only to do silly things like discount my packages, give away free hours, pages in albums or free prints in sales sessions, and sometimes make little or no sales at all on my portraits.
All of this heartache, because I didn't value my craft, my time (or myself) and didn't understand the value of what I was creating for others.
When I transitioned full time into Personal Branding it was like a light switched on
Now I only work weekdays with clients that I LOVE!
I no longer agonise over low sales & time intensive post production
My system does all the heavy admin lifting & automated up-selling for me
And they come back to me regularly (some 3 times per year) as they need LOTS of fresh content
I now finally have a business that works for me, rather than me working for it, and I want to share the how-to with you...
Introducing
Behind The Business
BTB is a foundational step-by-step program created by me - a working photographer - that shows you how to transition into personal brand photography so you can attract and pre-sell intelligently priced personal brand packages, plan style & shoot across multiple locations, AND create systems to save time and build a tribe of loyal repeat clients.
I enjoy working with a variety of different clients, across all sorts of locations and best of all, I get to become part of my clients team as they come back time and again.
And I want to share with you the exact model I use to attract and serve Entrepreneurs and Local businesses
"Paula covers so many things so you logically go through everything and structure your business"
-heidi
Behind The Business
MODULE ONE
Lifestyle + Brand Shooting & Locations
Gone are the days where your clients only want the stiff studio style head & shoulder images on a blank background. You need to shake up the traditional posing & cropping and add in some fresh locations to create workable marketing content for websites and socials.
In this module you'll learn the Ultimate Lifestyle Posing & types of images you need to capture for business clients so that you can provide images that look professional yet feel authentic, connected and relaxed.
Understand the types of images and activities that you can capture across multiple locations including at home, AirBNB's, cafes, workspaces, street scenes & out in nature and master the 5 golden rules for creating variety.
Expand your shoot range, build your folio and grow your confidence to be able to create a wide variety of images content for the professional with a business & lifestyle focus.
MODULE two
Clothing, Props & Timing
Personal Branding is really about helping your clients true personality to shine through. You want them to look and feel like the person that shows up with their clients in the room. And if you have never had to advise your clients about what to wear (hello wedding photogs) this can be a mountain for you to climb.
In this module you'll learn how to suggest clothing and props guidelines without compromising your clients own flair & style.
Learn how to communicate how you would like them to prepare so that they turn up with everything you need to create maximum variety, without overwhelming you with superfluous stuff and then how to create a shoot day plan to organise the clothes & props to nail your shot list.
Then on the shoot day you'll be able to confidently & quickly make decisions make the most of what your client brings to help them show up more authentically.
MODULE three
Planning with Clients
Business clients often don't really know what they need, they just know that they want it. So it is up to you to concept themes and ideas to give you the inspiration to create.
I'll take you through a complete breakdown of the consultation template that is specifically designed to help you to illicit everything you need to tell your clients story.
Learn how to take your client quickly and effectively through a planning call, so that they feel confident, prepared and excited and you are well armed with all the info that you need to create a customised shoot plan, and follow up with the Picture Perfect Templates for prepping nervous clients.
This really is about you having enough information in your arsenal so that you can create a collection of images that they simply can not say no to.
MODULE four
Packages & Pricing
The investment in personal brand photography is different to say weddings or portraits. The spend exists in a businesses marketing budget, it is a business transaction so you can't rely on the emotional spend of a post shoot reveal.
Create your perfect day scenario to build a business that will support YOUR dreams. Get clear on your numbers and have a focussed outlook of what you want your life to look like and the money that you need to support it.
Dive deep into how to value, price and package YOUR work and discover your pricing sweet spot with value packed experiences using the Simple Packaging Framework and Intelligent Pricing Formula System.
You will have a grasp on what a personal brand sessions involves, so you will be blown away by what you can actually make if you learn to present your services in a way that makes sense for the business market.
MODULE five
Your Marketing Sorted
Let's face it, when you are trying to attract business clients in your marketing you need to walk your talk, but it doesn't need to be hard.
Put simply, tell the people you want to work with, who you are, what you do and how you stand out from the competition!
Uncover how to be super clear with your niche market, build your own personal brand to align your positioning around your strengths & finally have the kind of language that will connect to clients who you enjoy working with... your people!
Learn how to reduce the overwhelm and simplify your social media, become a confident & strategic networker and be seen as the expert in personal branding in your area.
You just need to get proactive with the right direction so that your time spent on marketing returns on investment.
MODULE six
From Lead to Sale
If you are have not sold high-priced packages before, or are new to personal branding altogether, selling upfront packages might freak the hell out of you.
Learn to pre-sell your packages, rather than having to shoot first and hope for a sale later.
Educate your new lead about what you do and who you do it for, and invite them to book a free call with you with the email templates provided.
Banish your BS Beliefs and overcome any negativity you may have around selling once & for all, and convert them into paying clients in sales conversation using the Phone Sales Script template.
Once this becomes second nature you will look back and wonder why you weren't doing this before.
MODULE seven
Booking to Photoshoot
With business clients it is important that you are ahead of the admin game and anticipate their needs before they have to come to you with questions.
Get the exact email templates I use to walk my clients through a seamless experience with every touchpoint already mapped out.
Create the products, invoices & contracts to make sure you get paid and are covered, then the questionnaire, workflows and tasks all using the templates provided, so you are on track to deliver what your client needs.
And to make your life so much easier I will walk you through step by step how to automate it all - set this up once and never have to do it manually again.
Save your time, headspace and back and forth exchanges with your clients so everyone has a consistent and smooth experience with you.
MODULE eight
Post Production to Delivery
This is where you can make the best impression (and much more money) when you get it right and stop spending late nights and weekends staring at your screen!
Save time & money using the Latest AI workflow hacks to deliver the best quality product you can to your client using effective workflows and file management.
Then make it easy for clients to purchase additional images in a convenient & pressure free environment (no IPS) using Upgrade Offers Email Templates and activate them to refer you and give you marketable feedback.
Your clients are time poor and they are going to thank you for making the whole process this easy for them to simply show up, be fabulous and get way more than they expected from you!
Plus You'll get ALL these Value Stacked Bonuses
Private Community - Get answers to your questions and connect in a (not facebook) group online (Value $497)
Supercharge with Automations : Step-by-step to set up Studio Ninja Workflows to save you repeating the same admin tasks (Value $97)
Up-Selling Online : The complete system to set up your online sales system so you really can make sales whilst you sleep! (Value $197)
Video As a Product : Add extra revenue to each shoot by offering basic video (Value $97
BEST VALUE + INSTANT ACCESS
A One-Time Payment of $997 USD
DELIVERED OVER 8 WEEKS
4 Payments of $297 USD
"The experience with Paula is completely different.
It is worth every cent."
-JEAN
Confidence in your ability to create variety and sellable images that are highly valued & necessary right now in the business world
The tools to ensure the styling, aesthetics and vibe of your images align with your clients personal brand and meet the brief
Crafted intelligently priced packages that are profitable, value driven and locked in (instead of constantly second guessing and changing them)
Identified who your dream clients are and what they want from you so you can deliver an experience and final product they will RAVE about
The language, direction & positioning to market yourself online and in person - as the go-to photographer for personal branding in your area
A proven sales conversion system for pre-selling full packages & scripts to ensure additional upgrades
(sales whilst you sleep)
Mapped out your customer journey and set up a repeatable (and automated) system to save your time and avoid the headaches in the areas that are most likely bottle-necking your growth
A system to make sure that your clients and you are both best prepared for the ultimate shoot day experience with reusable shoot lists & plan sheets
"Paula really delivers and thinks of everything, I've done a lot of courses, her's are the best... by far"
-NIKKI
This is for you if:
YOU'RE SUPER MOTIVATED TO SET UP YOUR BUSINESS TO SMASH IT IN A MARKET THAT CAN DRAMATICALLY CHANGE YOUR LIFE AND CAREER
YOU DON'T WANT TO WASTE ANYMORE OF YOUR VALUABLE TIME SPINNING IN CIRCLES NOT SURE WHERE TO FOCUS NEXT!
YOU KNOW THAT PERSONAL BRANDING PHOTOGRAPHY IS THE FUTURE FOR US PRO-PHOTOGRAPHERS
YOU ARE RIPE, READY AND SUPER WILLING TO INVEST THE TIME TO MAKE THIS WORK, BECAUSE THIS IS YOUR TIME!
This probably is not for you if:
YOU'RE ONLY JUST STARTING OUT IN PHOTOGRAPHY AND ARE LOOKING FOR HELP WITH POSING, LIGHTING & GENERAL CAMERA SKILLS
YOU DON'T MIND PLAYING IT SMALL, BURNING OUT AND MISSING OUT ON THE BIG FUN EVENTS IN YOUR WORKING UNSOCIABLE HOURS
YOU'RE ALREADY KICKING IT IN YOUR BUSINESS REACHING ALL YOUR SHOOT TARGETS, EXECUTING EPIC MARKETING CAMPAIGNS & ABOVE AVERAGE SALES
YOU'RE NOT WILLING TO DO THE WORK, AND ARE LOOKING FOR SOMEONE ELSE TO DO & SET UP EVERYTHING FOR YOU
FREQUENTLY ASKED QUESTIONS
I am really eager, What can I expect as soon as I join?
As soon as you join you will receive an email with details on how you can access your training and you will be taken through the next steps you need to take to prepare yourself. If you select full pay, you will get immediate access to the full course and bonuses. On the payment plan option a module will drop each week for 8 weeks and your bonuses delivered on receipt of final payment.
How long will I have access to the course, like will it expire?
You access to this course & training for life, I want you to always have this content, so if you join now, it's yours forever. So once you're in, you're in for everything that's waiting for you now (and anything that's coming soon)!
How much tech do I need to get me going?
It is ideal if you have a CRM you are using, to be able to set up all the automations, however you can set this up manually also, and if not Studio Ninja gives my clients free access for a few weeks so you can try and set it up and see if you like the way it works, and when you start making money and seeing the value you can move to the paid version.
I am really busy, how much time do I need to complete the course?
Our recommendation is that you work your way through one module per week. On top of the time needed to watch the training videos, expect to allocate another 1-2 hours per week to set up and implement into your business.
I am not a professional photographer, is this training for me?
If you have an interest in making personal brand photography your main source of income, then yes. However I do not teach the basics of photography, so if this is what you are looking for might I suggest you start somewhere else and then come back when you have a handle on this.
I don't have a website, can I still set this up?
Yes you can, in fact in some ways in might be better if you are starting fresh with a website as we go through elements of how to build your personal brand, including how to communicate and craft sales pages, and sometimes it is easier to start with a clean slate when you are ready to start building one!
Take a Sneak Peek Inside...
SELECT THE PLAN THAT WORKS FOR YOU:
BEST VALUE + INSTANT ACCESS
A One-Time Payment of $1496 AUD
(includes GST)
DELIVERED OVER 8 WEEKS
4 Payments of $ 374 AUD
(includes GST)
Try My Program for 14 days. Get your money back if it didn't serve you.
Behind the Business is a fully comprehensive Step-by-Step implementation program created by a working photographer for working photographers who are passionate and COMMITTED to offering Personal Branding to their existing business or even transitioning completely into this rapidly emerging market.
If you don't feel like you want to continue setting up the Personal Brand System inside your business, simply reach out, show us that you have done the work, and we'll refund your investment.