Paula Brennan Education
30: To Pre-Edit Or Not Pre-Edit? How To Present Images To Your Clients
January 24th 2023
Show Notes
One question that I always get asked is whether to pre-edit images before showing them to clients... or not.
 

And I do think you need to think this through since whatever you decide to do will surely influence the client's perception of your brand and business.

In this episode, we're going to discuss a hot topic about the pros and cons of pre-editing and not pre-editing your images. I truly believe that you should consider doing this when you're new in business or about to transition to a different business model.

I share from my own opinion what works for my photography business and what has helped me create a positive reputation with my clients.

There is no right or wrong answer here but tune in as I guarantee that at the end of this conversation, you'll learn how to weigh in what's the best editing (or not) path for your photography business.

● The downside of editing afterward
● The benefits of editing afterward
● Usual drawbacks of pre-editing
● Reasons why I love pre-editing

QUOTES:

Whichever way you're delivering the photos, making clients wait is going to help them get more excited and increase their enthusiasm about seeing the photographs as well as purchasing them.

When you've pre-edited the photos and clients see them, there is an absolute wow factor, because they are seeing them as you intended them to be presented.

Choose the path that gives the best service to you and your clients. I suggest you don't lose time editing photographs that aren't going to get sold or waste money on pre-edits if your average sales are not consistently high yet.

In this Episode I Share:
● The downside of editing afterward
● The benefits of editing afterward
● Usual drawbacks of pre-editing
● Reasons why I love pre-editing
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Hi, I'm Paula
I am a 24-year experienced professional photographer who transitioned from demanding weddings and portraits to a high-profit, easier-hours personal branding business model. I now shoot 3 full days per month, often earning $15k+ per day and no longer work on weekends. I can guide you to overcome overwhelm and achieve success in your business.
Hi, I'm Paula
I am a 24-year experienced professional photographer who transitioned from demanding weddings and portraits to a high-profit, easier-hours personal branding business model. I now shoot 3 full days per month, often earning $15k+ per day and no longer work on weekends. I can guide you to overcome overwhelm and achieve success in your business.
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