Paula Brennan Education
The Business of Personal Brand Photography Podcast
2: How To Market Headshots And Personal Branding Separately
April 29th 2022
Show Notes
Do you currently offer Personal Branding packages to your clients?
 

Are you offering Headshots Sessions?

How do you think your sales fair in relation to how much time you are spending with your client?

If you are spending hours and hours creating with your clients & then even longer editing, only to have them purchase one or two images it can be really disheartening.

However this means there is most likely a disconnect somewhere in the way you are communicating what your offerings are.

It can be difficult to articulate the difference to your clients if you yourself still do not really have a grasp on what the difference is in your own mind.

I see lots of photographers selling headshots as personal branding and that's totally Ok

There are of course lots of crossovers

But with the growth and boom in entrepreneurialism and with the rise of the personal brand, I wanted to look at this from a photographers perspective and in particular the business side, so the product, the marketing and the sales aspect when it comes to packaging this for a client.

So you can get clear on the distinction between the two "products" and learn to marketing and sell them accordingly.

In this Episode I Share:
● What headshots look like for me in my business
● The different styles of images I create for personal branding
● My favourite style of branding photography
● The variety of uses for personal brand imagery
● Your job as a personal branding photographer
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Hi, I'm Paula
I am a 24-year experienced professional photographer who transitioned from demanding weddings and portraits to a high-profit, easier-hours personal branding business model. I now shoot 3 full days per month, often earning $15k+ per day and no longer work on weekends. I can guide you to overcome overwhelm and achieve success in your business.
Hi, I'm Paula
I am a 24-year experienced professional photographer who transitioned from demanding weddings and portraits to a high-profit, easier-hours personal branding business model. I now shoot 3 full days per month, often earning $15k+ per day and no longer work on weekends. I can guide you to overcome overwhelm and achieve success in your business.
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I am so glad you have landed here because so many photographers across the world have been hearing crickets in their calendars, but it doesn't need to be like this.

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