101. From Weddings to Personal Branding: Sarah Morgan's Photography Journey
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Is personal brand photography really sustainable when everyone's talking about AI, downturns, and the so-called "death of photography"? It's a question many of us wrestle with—and one I explore in this episode with San Diego photographer Sarah Morgan.
Sarah's career spans decades, from shooting weddings on film in the 80s to thriving in today's brand photography world. She's seen the industry change countless times, and she shares what it really takes to adapt, stay confident, and keep building a business that works for your lifestyle.
We dive into pricing your work with confidence, shifting from weddings and families into branding, and how to build client trust (especially when shoot-day curveballs strike). Sarah opens up about her own missteps and the lessons she's learned about resilience, collaboration, and creating experiences that keep clients coming back.
We also chat about the power of automation, the importance of ongoing learning, and why creating a process that lights you up is just as important as the images you deliver.
In this episode:
- Navigating industry changes
- Transitioning into brand photography
- Building trust with clients
- Pricing strategies and confidence
- The role of automation and education
